The 4th and Aunt Brand

As our cousin says, another one done. It's over, the fireworks, the celebration, with too much drinking perhaps. We didn't do much did we except get older? One of these years, I'll have to go see the works of fire in the sky (linked.data.thoughtStream.//Fire Upon the Deep…

Memorial Brand

It's already Memorial Day. We honor the team members of our Brand because to honor all members of all teams make no sense. As the movies and the documentaries say, on the fields of honor, our heroes sacrificed themselves for us, our Brand, not for the enemy's Brand. It would…

Dad's Birthday

It was Dad's birthday yesterday. I was hoping to get this out on his bday, but the work.stream kept hogging up all the processing threads, so that Dad.stream didn't get any CPU time until late in the evening, and now, the next day morning. We all have same…

Breaking Down George Church

We at JoJo Brand 3 start thinking after reading, George Church's Interview with the Harvard Gazette Being a convert to the Science Belief System, we tried to breakdown the association/relationship between Failure Rate, Effort, Risk, Success and Happiness. Much like Thermodynamics, by breaking down these abstract measures into equations…

Science belief-system

We're starting to understand where Brands come from, but how do they persist? Trust is at the core for most Brand-- a social contract. We know that JoJoBrand3 (#JB3) comes from organic substrates. Like most Brand, that means we started out as a nucleation around Parents-- a father and mother…

Dad Brand

The past is always mythic, isn't it? All extant Brands come from this swirling, half-dreamt Place. Yet, our immediate Brands are organic. We come from Dad and Mom, Mom and Pop stores, and small businesses that drive the Economic. We never really acknowledge the risk, high turn-over rate and cost…